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Get ready for the market entry in Japan

How do you gain access to the Japanese life science market, the second largest health care market in the world? BioM offers with Start.Smart.Japan an exclusive, high quality training course that provides a starter kit for executives of European life sciences SMEs, helping them to optimize and accelerate their market entry in Japan.

How do you gain access to the Japanese life science market, the second largest health care market in the world?

Europe's numerous life science SMEs offer innovative and globally competitive technologies, products and services. Nevertheless, it is a big challenge for most of them to set up their business on their own in unknown markets ouside Europe.

BioM has therefore developed the Start.Smart.Japan project for start-ups, scale-ups and SMEs as part of EIT Health's "GoGlobal" accelerator program.
Start.Smart.Japan is an exclusive, high quality training course that provides a starter kit for executives of European life sciences SMEs, helping them to optimize and accelerate their market entry in Japan.

Jointly, we develop an individual market entry strategy for Japan, adjusted to your business sector and the requirements of your company. In this program, you receive the answers to your questions about how to best enter the Japanese market – from “peers”, i.e. companies, who already successfully operate in your sector in Japan, and from experts with country-specific know-how and Networks.

The target participants in the GoGlobal programmes are start-ups, scale-ups and SMEs – companies who already offer a product, started to sell, or at least are in the last stage of their Certification process. You should also have the ambition to expand on the Japanese market within a year. Your business in Japan could be to sell products, partner your technology, or offer your technical services. Your company should also fit to EIT Health thematic scope: “Healthy living, Active Ageing, Improved Health care.” The applying company should locate in the area covered by the EIT Health CLCs.

The training is sector-specific and targets the challenging Japanese business environment: regulatory and reimbursement environments for health products/services, access to agents and distributors with access to the appropriate customer networks, access to funding and financing opportunities, language and cultural complexities, different business conventions, understanding of market needs and competition.
Supported by BioM and Biocat, two globally experienced European life science clusters and their extensive networks in Japan, participants will work on specific tasks to prepare their individual market entries.

Each participating SME will receive a maximum of 2,100 EUR towards travel costs to participate in the Munich on-site training and the Japan roadshow. All e-learning, training and coaching units are provided free of charge.

Submission of Application
Applications are to be submitted in an executive summary format according to the criteria in Optimy, from February 1st to March 1st, 2018, 18:00 (CET).
Application link Start.Smart.Japan

More Information can be found under the BioM-project Start.Smart.Japan and by contacting Dr. Stephanie Wehnelt as contact person: wehnelt@remove-this.bio-m.org.

If this sounds interesting to you but Japan is not your first choice and you are interested to get more insights about the Life Science environment of the USA, Brazil or China, our partner Medical Valley is running a similar programme founded by the same EIT Health programme in 2018. The project is called “Medtech Exchange Accelerator”.


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