Deadline: SMEs can apply to receive support to enter the Japanese life science market

EIT Health

Start.Smart.Japan is an exclusive, high quality training course that provides a starter kit for executives of European life sciences SMEs, helping them to optimize and accelerate their market entry in Japan. The training is sector-specific and targets the challenging Japanese business environment.

Japan has the world’s 2nd largest health care market and ranks amongst Europe’s top 5 pharmaceutical trading partners. Given Europe’s leading position in life sciences and Japan’s interest in novel technologies, services and products, this sector holds significant opportunities for innovative European SMEs. However, for European health service and product companies to introduce complex and new cutting-edge technologies and to established large companies and the conservative Japanese health market can be time consuming, tedious and consultation-intensive. Start.Smart.Japan will help to speed up this process.

The training is sector-specific and targets the challenging Japanese business environment: regulatory and reimbursement environments for health products/services, access to agents and distributors with access to the appropriate customer networks, access to funding and financing opportunities, language and cultural complexities, different business conventions, understanding of market needs and competition.

In the first half of 2018, participating managers of European Life Science SMEs will be assisted in identifying their business interests and market entry needs specifically for Japan. They will be trained in Japanese business culture by market experts, supported by selected entrepreneurs, who already operate successfully in Japan in the relevant sectors (“peer learning”). Supported by two globally active European life science clusters and their extensive networks in Japan, participants will work on specific tasks to prepare their individual market entry.

In the second half of 2018, on-site training will be carried out in a one-week course in Munich in September plus various e-learning and coaching exercises.

Achieved skills will be put into practice during a well-prepared, first market entry kick-off visit to Japan in October, followed by two post-visit evaluations to optimize market entry strategies.

Financial support
Each participating SME will receive a maximum of 2,100 EUR towards travel costs to participate in the Munich on-site training and the Japan mission. All e-learning, training and coaching units are provided free of charge.

The official application platform will open in February 2018 – we will inform you accordingly.

Interested SMEs my already pre-register for application by sending an e-mail to Stephanie Wehnelt:

Application deadline: March 1st, 2018

Start.Smart.Japan is a BioM project and funded by EIT Health.