Your Market Entry Plan for Japan

Keys to Japan

Are you considering marketing a product or service in Japan? Do you need a professional market entry plan?

“Keys to Japan” is a European Commission-funded initiative, managed by the EU-Japan Centre. The goal of this initiative is to help a selected European SME, which is considering marketing a product or service in Japan, by developing a personalized market entry plan for it.

Special financial conditions for session 2021/22:
The plan is worth €10,000: €9.700 are covered by the EU-Japan Centre, and €300 will be covered by the SME. The plan will be prepared by the prestigious JMEC.

Who is eligible to apply?
Applicants must be citizens of an EU Member-State or COSME Third Country, working in a management position for a SME headquartered in the EU or in a COSME Third Country. Applicants must be at least 20 years of age at the date of submission of the "Keys to Japan" application form.

Deadline to apply:
2 July 2021 (17:30 Tokyo time).

More information: